May Your Journey Always LEAD You Home to Baldwin County, AL

We’re your local real estate experts and trusted partners, helping families buy and sell with confidence across the Alabama Gulf Coast.

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Rooted in Baldwin County. Driven by Purpose.

At LEAD Realty Group, we live where we work—and we wouldn’t have it any other way. With deep roots in Baldwin County, our team brings local knowledge, genuine care, and years of experience to every client we serve. Whether you’re buying, selling, or investing, we’re here to guide you with heart, expertise, and a commitment to helping you find where you truly belong.

Why We Are Different
Kitchen in scandinavian style with island table, blue furniture and modern kitchenware(1)

Buyers

Find your perfect home

white bedroom interior(1)

Sellers

Sell for top dollar

dining room table, with a kitchen in a fashionable modern design(1)

Upsizers

Time to upsize your home

Our Team's Experience Matters

375+

Homes Sold

$122.5M+

In Transactions

$322k

Average Transaction

650+

Happy Clients

"It was a no brainer working with Alanna. I liked her when we bought our home, and immediately reached out to her when we sold our home! Thank you so much for everything!"
Sarah Morgan
"Alanna sold my home way over asking price in less than a week, in the middle of the pandemic! She went over and beyond to help me out personally. In my opinion, she is the best realtor to deal with."
Pamala Heart
"My wife & I have moved 7 times in the last 30 years. We've dealt with many realtors but I have to say that Alanna puts the rest to shame. If you are buying or selling a home, do yourselves a favor and hire her."
Jimmy Johnson

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Foley
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Foley

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Foley

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Lillian

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Robertsdale

Handpicked Listings

$1,750,000
9488 GAYFER RD Extension
Fairhope, AL
9.84 Acres
$756,600
24250 Perdido Beach Boulevard Unit 7043
Orange Beach, AL
3 Beds 2 Baths 1,407 Sqft
$754,900
24720 Perdido Beach Boulevard Unit 804
Orange Beach, AL
3 Beds 2 Baths 1,200 Sqft
$556,500
24400 Perdido Beach Boulevard Unit 202
Orange Beach, AL
1 Beds 1 Baths 801 Sqft
$539,900
4207 Inverness Circle
Gulf Shores, AL
3 Beds 2 Baths 2,357 Sqft
$520,500
427 E Beach Boulevard Unit 366
Gulf Shores, AL
2 Beds 2 Baths 832 Sqft
$475,000
17333 River Road
Summerdale, AL
1 Beds 1 Baths 622 Sqft
$409,500
423 Gemini Street
Gulf Shores, AL
3 Beds 2 Baths 1,706 Sqft
$364,400
23044 Perdido Beach Boulevard Unit 154
Orange Beach, AL
2 Beds 2 Baths 808 Sqft
$345,000
6950 Summerset Drive
Gulf Shores, AL
4 Beds 2 Baths 2,040 Sqft
$339,900
5768 Heritage Drive
Bon Secour, AL
4 Beds 2 Baths 1,755 Sqft
$333,000
16885 Feder Drive
Foley, AL
3 Beds 2 Baths 1,872 Sqft
$319,900
26046 Gilmore Way
Daphne, AL
4 Beds 2 Baths 1,819 Sqft
$295,000
14134 Specs Lane
Summerdale, AL
3 Beds 2 Baths 1,456 Sqft
$275,000
116 Greenwood Drive
Daphne, AL
3 Beds 2 Baths 1,444 Sqft
$245,000
2651 S Juniper Street Unit 1403
Foley, AL
3 Beds 2 Baths 1,185 Sqft
$229,900
24561 Peavy Lane
Robertsdale, AL
1 Beds 1 Baths 817 Sqft

Looking for Local Guidance?

 Whether you're curious about the market, navigating paperwork, or exploring your next neighborhood, we're here to help every step of the way. Let’s make your move simple, informed, and stress-free.

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